We live in the Internet era, a time when everything is shared through social media, everyone is connected to everyone else, you can get any information about anything of the Internet in matter of seconds no matter where you are. Almost everything we do is shared on the Internet for the whole World to see, often by collecting views with the support of companies like The Marketing Heaven. Organizations and business are using this opportunity for their marketing purposes and their own vast growth and with great success.
Today, almost every business, no matter if it’s a huge brand that everyone knows or a small local business have at least their own social media profile or a website that people can get in touch with and get to know more about that business. In addition, huge organizations provide a lot of web services for the great masses.
Using this opportunity, sharing with the world and connecting with it through the Internet, organizations, especially big ones, have sometimes problems with their traffic on their web sites, applications and services, which mostly happens when a lot of people try to access them at a same time.
Because of this, organizations and business try to monitor their web services so they can see and predict if some problem occurs, so they can resolve the issue fast. Mostly common is the HTTP monitoring which can be done in various ways and through various services. Some of them use free plugins, some of them use special software or hire whole teams working on this issues. No matter which way they use it, the results are almost the same. They get the results of any pending problems and then try to resolve the present issue.
Using HTTP monitoring gives them results about the HTTP objects in use like the responsiveness of the servers they use, the status of the DNS resolving, the network connections, matching of the content, authentication status, amount of traffic passed through, the request methods (POST or GET), number of sent packages, loading time, server timeout etc. Getting results about these monitored HTTP objects will give the organizations exact answer where the problem is so they can resolve it: Are the servers working and accessible? Is the correct web page shown? Are the contents of the website shown correctly? How much data is transferred through the request methods when trying to access that particular page? What is the loading time of the page, is it fast or too slow? Are the servers crushing when a lot of people try to access the page at the same time? Is the correct URL connected to the correct IP address? Is the number of the sent packets correct or are they over flooding the server causing it to crash or slowdown the connection? Are the client/server communications working perfectly?
If any of these issues occur and are not resolved quickly the results are always the same, either the server will crash down leading to the website not being accessible or slow down so much that waiting and loading time will take eternity. Both of which will result in people losing interest, losing paying clients, getting bad review and feedback for the organization which leads to losing future possible clients and visitors which will be a huge loss for the business.
All of these are normal issues that can occur anytime and to anyone, but having a good HTTP monitoring software or team will lead to early detection and resolving almost in real-time as they occur. What will happen if those problems occur and the organization doesn’t monitor them or has a bad HTTP monitoring software or not so experienced team? Instant loss of clients and finances.
In conclusion, in this Internet era, organizations and business have to monitor their web services and try to resolve any pressing issue as soon as is detected and this should be their priority. Losing access to their web services means losing clients, losing potential future clients and great loss to the business. Organizations must take precautions if they want to keep their business up and running.