Multimedia, hypermedia, mobile devices, marketing

About the project

Authors

Risto Hristov,
Jelena Gjorgjev,
Sasho Gelev,
Martin Milosavljev – Apostolovski

 

Publisher

The role of the media in the promotion of products and services 2012, Skopje, R. Macedonia

Abstract

The capacity of memory, in addition to individual ability, largely depends on how the information is presented. In fact, according to some research it was determined that the man is able to remember about 20% only by hearing, 40% by hearing and seeing and even 75% by hearing, seeing and actively interaction. If to this we add the fact that the information, presented in a combination of text, images, drawings, photographs, enriched with animation and sound effects immediately attracts and keeps the attention of the average citizen for longer period of time, there is the idea that the ideal means of presenting the information is the multimedia enriched with hypermedia.

Multimedia is an integration of any combination of two or more media, presented in digital form, so they can be displayed through a single interface or can be processed using a single program. Thereby it is assumed that at least one of the media, such as sound and video, is time defined.

The latest information and communication technologies allow the use, creation or transmission of information through digital compact portable device. That device the individual carries with him always, has a reliable connection to a network and it fits in purse or pocket. Such devices are PDA, mobile phones, smart phones, laptops and tablet PCs.

Mobile devices allow creation and writing of digital data regardless where the media storage is, or independent of the platform on which it works. Through mobile devices we access the required information in digital format (documents, books, photos, videos …) from anywhere (home, work, the beach …) and transform it, process it, use it and distribute it according to our desires and needs.

The combination of multimedia, hypermedia and portable communication devices presents a great environment for support of electronic marketing. Accordingly, this paper attempts to encourage application of the specific electronic devices, multimedia banners, business cards and kiosks, as a very modern and efficient form of presentation of our products and services, and for presenting a different kind of information designed for a wide range of present, especially future potential buyers.

 

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